The team found that their demo environment was frequently the bottleneck in elevating early product awareness and in providing scalable, customized experiences.
#62M ICONIQ GROWTHSAWERSVENTUREBEAT UPDATE#
Having experienced this pain point, the team set out to build Reprise, a no-code demo management software that enables go-to-market teams to own, update and maintain their product demos. The combination of their obsessive passion for enhancing product experiences and experience in scaling customer-centric companies, like Catalant, HubSpot and InsightSquared, has culminated in the complete platform for organizations to unlock product-led growth. With Reprise, marketing teams can increase pipeline quality by independently creating and personalizing demos to host on their website, while sales teams can increase conversion by offering both generalized demos for top-of-funnel opportunities and customized demos for down-funnel opportunities. Companies can use Reprise to embrace product-led growth and ultimately increase conversion every step of the way.
Having spoken to numerous effusive customers and thought leaders, we believe in Reprise’s differentiated value propositions. Customers use Reprise as a low friction way to introduce prospects to the product in an interactive environment seamlessly. We heard early adopters tout Reprise as their best conversion tool and most engaging asset! Since its founding in 2020, Reprise has seen incredible early traction, substantial additions of new customers across verticals, and rapid creation of demos through the platform. It is an honor to partner with the exceptional Reprise team - along with our friends at Bain Capital Ventures, Accomplice VC, and Glasswing Ventures - as they pave the way for this emerging category. Also joining us and supporting Reprise in this round are leaders in technology and beyond, such as Jack Altman (CEO, Lattice), Nick Mehta (CEO, Gainsight), Phil Fernandez (co-founder, Marketo), Sameer Dholakia (former CEO, SendGrid), Trevor Noah (host, The Daily Show), and many others.
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